strategy

first_img Previous Article Next Article strategyOn 8 Apr 2003 in Personnel Today A local government HR department has been singled out for particular praisefor its role in transforming a failing council in the north of England. The Government’s Comprehensive Performance Assessment (CPA) programme citedDoncaster Council’s HR strategy as key to it improving to gain a ‘fair’ rating.It has been identified as one of the fastest improving councils in thecountry, after a history of poor services and corruption. From 1997 to 2001, the council hit the headlines for all the wrong reasons.Councillors were jailed after an expenses fraud scandal, while other staff wereaccused of junketing at the taxpayers’ expense, and a planning official wassent to prison after accepting benefits from a local businessman. Mandy Coalter, head of HR at the council, which employs 14,500 staff, saidthe people management strategy was fundamental to the turnaround, and serviceshave improved dramatically. The HR strategy was built directly into the council’s overall strategy, andCPA inspectors found that all the staff they spoke to could identify theborough’s transformational goals. These included increasing employment in theborough and tackling deprivation. There has been a drive towards better training and improving the employerbrand to make the council more attractive to potential employees and moreefficient in delivering services. “The strategy breaks down into very specific targets and everything wedo in HR is aimed at delivering them,” Coalter added. “We’vemodernised Doncaster by focusing on improving skills.” HR introduced regular staff meetings and managerial briefings every sixweeks. It also insisted the chief executive was present at every induction in abid to get the whole workforce moving towards common goals. Comments are closed. Related posts:No related photos.last_img read more

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