Credit unions, let’s not be cab drivers, let’s be Uber!

first_imgAsked Jim Nussle, CEO of CUNA to the credit unions in attendance at the Minnesota Credit Union Network’s annual meeting held last week in Minneapolis.To move from disruptee to disruptor is no easy feat.  Current disruptors in the credit union space are predominantly quick and nimble Fin Tech start-ups rapidly grabbing market share. The reason they are able to achieve this is simple.  They solve a problem faster and better than current market standards.For credit unions to create better and faster solutions, they need to evaluate how they perform their business in a different way.The target marketFirst, credit unions need to understand their target market and its problems.Target market identification is a way of tightening the scope of the business that is affordable, efficient and effective.  A target market is a specific market and does not mean that you are excluding members who do not fit your criteria, rather it allows you to focus on a market that is more likely to buy from you than other markets. continue reading » 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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