The Advertising Standards Authority (ASA) has censured a TV advert by the Health Lottery for ‘exaggerating the chances of winning a prize’.Twelve complainants had challenged whether the claim “You’ve a very good chance of winning” used in the TV advert misleadingly exaggerated the chances of winning the Health Lottery. The ASA decided that this was the case.It said: “We considered that such a claim was likely to be interpreted as factual and to mean that consumers were more likely to win a prize from the Health Lottery than not winning anything. However, because the claim was not supported with documentary evidence we considered that it exaggerated the chances of winning the Health Lottery and concluded it was likely to mislead viewers.”The Health Lottery argued that the ad featured a number of genuine, unprompted testimonials from Health Lottery winners including a man who had won a prize (but not the jackpot), and expressed his view that consumers had “a very good chance of winning”.Health Lottery believed that it was reasonable to expect that viewers would not perceive the man to be an expert adviser, but a player sharing his experience of The Health Lottery, especially as it was a genuine word-of-mouth recommendation from an actual consumer.Health Lottery also argued that the comment “a very good chance” was a subjective claim and open to interpretation. With approximately 300,000 players taking part in each draw and 1 in 108 players winning a prize in any one of its five weekly lottery draws, the operator said that this indicated that there was a “very good chance” of winning.This advert is yet another one that had be previously approved by Clearcast, the independent advertising consultants. Clearcast stated that it approved the line “You’ve a very good chance of winning” on the basis that it was part of a testimonial given by a previous winner of the Health Lottery, believing that the line was a subjective claim about the winner’s own experience of playing the Health Lottery and that viewers might also have a chance of winning if they participated. UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Share Related Articles StumbleUpon ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 Submit Lee Willows, YGAM: Education is central to gambling reform July 9, 2020 Share
Yankees’ Clint Frazier calls demotion to Triple-A ‘a tough pill to swallow’ Noah Syndergaard injury update: Mets place pitcher (hamstring) on IL Veteran reliever Craig Kimbrel is set to join the Cubs’ Triple-A Iowa affiliate and make his debut Tuesday against the Sacramento River Cats, according to The Athletic.Kimbrel, 31, earlier this month signed a reported $43 million deal with the Cubs that runs through the 2021 season but has yet to pitch in live games. He has made it clear he won’t rush back to the field. Although Cubs president of baseball operations Theo Epstein has not provided a timetable for when Kimbrel might make his Cubs debut, the Des Moines Register reported that the right-hander is expected to appear in around five games with Iowa before heading to Chicago. He has been at the Cubs’ Arizona training facility, getting ready for live games after missing spring training and the start of the 2019 regular season as an unsigned free agent. Related News Justin Upton injury update: Angels slugger to be activated, make season debut Monday “It’s not about getting on the field as quickly as possible,” he said at his introductory press conference in Chicago. “It’s about being the best that I can.” Kimbrel had 42 saves and a 2.74 ERA en route to his seventh All-Star selection last season, his third with the Red Sox after previous stints with the Padres and Braves.He owns a career 1.91 ERA and ranks 14th all-time in saves with 333.